Entertainment Technology Company

Who they are: Our client is a boutique entertainment technology company connecting brands and advertisers with streaming media platforms to help them reach their target audiences. Their partners look to them for up-to-date industry analyses, media consumption trend reports, and sector expertise to help inform their marketing strategies and advertising investment.

The brief: The client’s market research lead approached Presentation Studio to help visualise and present his research on Gen Z’s media consumption habits. Drawing on data from music streaming platforms like Spotify, screen-time research across multiple devices, and social media, the report aimed to inform the company’s partners about the nuances of how Gen Z interact with entertainment media online.

Our impact: We crafted a compelling, colourful set of assets to reflect the client’s extensive research, reflecting the youthful and vibrant spirit of Gen Z media consumers. By limiting the number of words or data graphics per page, the report was readable and focused on concise snippets of information. We transformed the PDF report into an accompanying slide deck and social media collateral to maximise the utility of the client’s research across multiple formats.