Wildlife and Biodiversity Charity

Who they are: Our client is a leading wildlife and biodiversity charity dedicated to raising awareness of global ecosystems, educating stakeholders on imperatives for protecting species from extinction, and lobbying for political change to protect animals and biodiversity.

The brief: The charity approached Presentation Studio to lead a project on “The Buzz About Bees,” highlighting bees' essential role in our ecosystem and the threats they face amidst the growing population and urbanisation of their natural habitats. This multi-stakeholder project intends to educate policymakers, partner organisations, and lobbyists on current research about bee welfare and measures to protect their crucial role in various ecosystems.

Our impact: Drawing on the theme of nature and animals, our design team conceptualised a colour scheme and line-drawn graphics to evoke the beauty of the natural world and emphasise the importance of protecting it. We used diagrams to evoke the different elements of an ecosystem and kept the text formatting simple to focus on the singular message and call to action.